S.MacKay-Smith

RYU ATHLETIC WEAR
CREATIVE DIRECTOR / COMMERCIAL DIRECTOR / BRAND DEVELOPMENT

I helped guide the rebrand of RYU, then eventually worked as Creative Director.
We did complete rebrand, including online and brick&mortar stores, garments, billboards, print, broadcast, and social media.
I also directed, edited and co-produced a series of commercials and videos.

COMMERCIALS & VIDEO CONTENT:

PHOTOGRAPHY CREATIVE DIRECTION::

BRAND DEVELOPMENT & BRAND BOOK DESIGN

LOGO DEVELOPMENT & STANDARDS GUIDE

CREATIVE DIRECTION & CAMPAIGN STRATEGY

ART DIRECTION FOR FLAGSHIP STORE GRAPHICS

BILLBOARD CAMPAIGN ART DIRECTION

T-SHIRT DESIGNS